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Advancing Belonging without Othering

Seed Collaborative works alongside people and organizations to transform structures, systems, and cultures toward belonging for all.

diverse group of professionals collaborating in bright modern office space with natural light, warm and inclusive atmosphere
 The Belonging Leadership Lab

Leading with Belonging Lab

Join us in May 2026

A Course, a Community, a Co-Created Roadmap

Become the Leader–the manager, director, and human–your Heart Desires and the World Needs. Open to aspiring and seasoned leaders, from corporate to community, nonprofit to government to foundation, health and education sectors. A live, virtual, interactive 7-session program over 3 months.

You will learn how to:

Instill the elements of belonging into values, practice and leadership
Develop and tell a compelling story of dignity and belonging
Build belonging culture in institutions and structures
Embrace belonging measurement, evaluation and data
Co-create roadmaps with the group on operationalizing belonging
Gather and knitting together a world of care, opportunity and belonging
Learn More →

Co-Created Intelligence (CI)

We believe in Us. And we believe in a future of dignity, humanity, opportunity and care. Come co-create with Seed — a strategy for a future of belonging for institutions, municipalities, neighborhoods, and corporations.

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Organizations served over 10 years

Seed has supported nonprofits, foundations, government, and corporate clients on both internal and external equitable outcomes. Our clients come from sectors, such as education, healthcare, housing, legal services, early childhood, and technology.

Let’s stop just hoping – or despairing – about the future, and instead organize our structures, stories, culture and tools, like AI, to help call a future into being where all belong and no group is othered. I do not believe in hope. But I do believe in you.
john a. powell
Co-Founder | Seed Collaborative
40+
Clients are multi-year or on repeat

Seed develops lasting relationships built on successful client outcomes and principles of co-creation, trust, transparency and sensitivity to different cultures, leadership styles, and governance structures.

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Leaders in our Targeted Universalism Community of Practice

Since 2023, participants from 25 states have immersed themselves in Targeted Universalism to reduce structural, systemic and cultural inequity and increase care, opportunity and belonging.

Seed’s Approach

We draw from the work of Seed Co-founder, john a. powell, and his colleagues at the Othering & Belonging Institute at UC Berkeley (OBI), where powell is Director. Seed’s expertise lies in translating these frameworks into real-world experience, application and implementation.

Targeted Universalism

A process to reduce structural, systemic and cultural othering and build care, opportunity and belonging for all.

Belonging Implementation

From culture change to the application of belonging in structures, systems and institutions.

Co-Created Intelligence (CI)

Collaborative group processes to design strategies and solutions, share leadership, make decisions, and practice belonging and bridging in real time, used across all of our Services and Programs.

Seed helped us develop a five-year strategic plan. While this process is always complicated, it was particularly challenging given that it was our first post-COVID plan . . . and we experienced an unexpected fiscal crisis. The Seed team adapted and helped us successfully complete the process.

Mark Loranger
President & CEO | Chrysalis

Seed is amazing, full stop. Every time we work with Seed, we feel heard, supported, and like we’re able to move forward.

Kaile Shilling
Executive Director | Arts for Incarcerated Youth

Stellar facilitation, strategic guidance . . . navigated difficult conversations with ease. Brought joy to the process and deepened trust.

Tom DeCaigny
Executive Director | California Alliance for Arts Education

It has helped me to understand that belonging and compassion are not just “nice”, but essential, measurable and take practice

Erica Lee
Restorative Justice Educator

Those in the equity and belonging work, those leading the conversations, have so few spaces to share with one another. We need community too and a place to go get energized so we can show up for those who need us.

Tevin Medley
Consultant | Medley and Todd-Roberson Consulting LLC

The CoP provides a comfortable space to learn, engage, and increase your level of knowledge of TU. The sessions provide various opportunities to engage with participants from various sectors, which is part of the richness. 

Gabriela B. Delgado
San Diego County Office of Education

Latest Insights

Resources and perspectives on building belonging and advancing equity

Belonging, Bridging & Targeted Universalism Resources

Belonging, Bridging & Targeted Universalism Resources

Seed has developed a body of work, including practices and processes, teaching and trainings, mixed method assessment to action, and…

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I Don’t Believe in Hope. But I Do Believe in You by john a. powell, OBI
External Article

I Don’t Believe in Hope. But I Do Believe in You by john a. powell, OBI

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Community of Practice as a Lever of Change

Community of Practice as a Lever of Change

I’m very interested in what it means for us to cultivate together a community that allows for risk, the risk of knowing…

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Are you ready to build for belonging?

We can meet this moment together. Let’s transform culture, policy, and systems to create communities where everyone belongs.